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Documents from the RJ Reynolds Tobacco Company, produced as part of the discovery process in the 1994 civil case Mangini v. R.J. Reynolds Tobacco Company. A majority of the documents span the period 1970s - 1990s, when RJ Reynolds Tobacco developed the Joe Camel advertising campaign.
Browse Mangini Lawsuit documents
Collected by the Federal Trade Commission in connection with a complaint filed against RJ Reynolds alleging that the Joe Camel advertising campaign induced young people to begin or continue smoking. The FTC ruled that the campaign violated the law.
FTC press release on the case: Joe Camel Advertising Campaign Violates Federal Law
Browse FTC Complaint documents.
