Marketing and Public Relations Collection

This collection contains a set of documents created by the public relations firm, Ketchum, and the Council for Biotechnology Information, for the launch of 'GMO Answers.' GMO Answers is a website that partners with academics and scientists to answer consumer/public questions about biotech and GMOs in order to insert the agrichemical industry's point of view into the wider GMO conversation. The Council for Biotechnology Information members include BASF, Bayer/Monsanto, Dow AgroSciences, DuPont/Corteva, and Syngenta.