Monday, March 10, 2008TOBACCO

New PM Docs Posted

112,571 Philip Morris (PM) documents were added to LTDL today, March 10, 2008.

To find these new additions, conduct a search for documents added to LTDL on March 10, 2008 --> Enter "ddu:20080310" in the Expert Search box without quotes.

LTDL now contains 43,997,241 pages in 8,262,833 documents.

Thursday, February 07, 2008TOBACCO

WHO Report on the Global Tobacco Epidemic

The World Health Organization (WHO) has just released their "Report on the Global Tobacco Epidemic, 2008 - The MPOWER package."

This landmark report presents the first comprehensive worldwide analysis of tobacco use and control efforts and outlines the "MPOWER" package, a set of six key tobacco control measures that reflect and build on the WHO Framework Convention on Tobacco Control.

Among the many key findings, the report documents the tobacco epidemic's shift to the developing world, where 80% of the annual tobacco-related deaths are expected to occur. According to the report, this shift results from a global tobacco industry strategy to target young people and adults in the developing world, ensuring that millions of people become fatally addicted every year.

The report confirms that the global tobacco epidemic is one of the greatest public health threats of modern times but it is entirely preventable - the means to curb the epidemic are clear and within reach.

Monday, January 28, 2008TOBACCO

Additions to the Tobacco Documents Bibliography

Fourteen (14) new papers have been added to the UCSF Tobacco Documents Bibliography. This comprehensive bibliography lists scholarly articles, books and reports based on the research and analysis of tobacco industry documents. We update this bibliography quarterly - if you have an article you think should be included, please Contact Us.

Thursday, January 17, 2008TOBACCO

Multimedia Collection podcast

We are pleased to announce a new podcast that provides an opportunity to view and listen to a selection of historically significant tobacco industry audio and video clips from the LTDL Multimedia Collection. This podcast is an introduction to the vast collection containing recordings of focus groups, internal corporate meetings, depositions of tobacco industry employees, government hearings, corporate communications, and commercials housed in UCSF and can be easily used in the classroom. Viewers can enjoy the podcast in its entirety (40 min) or watch three individual segments.

This public podcast is available to viewers and listeners all over the world and can be accessed from Podcasts@UCSF

Wednesday, January 09, 2008TOBACCO

New Documents Added!

We have rolled out another update of LTDL that includes many new industry documents as well as a new "User Preferences" feature.

Document Additions:
- 135,000+ Philip Morris documents
- 356 RJ Reynolds documents (259 from 2006 and 2007)
- 7900 Tobacco Institute documents from the Roswell Park Cancer Institute

Total added: 444,296 pages in 143,878 documents!

New Features:
User Preferences -
We have added a User Preferences feature to allow you to set display preferences for an entire session. These settings include: Long or short display, sort order, and the number of results per page. User preferences will apply to searches done in basic, advanced and expert search modes and will remain for the entire session or until you change the preferences. The User Preferences page can be found under the "PREFS" tab in the Search section.

Help Pages Have Moved -
In order to accommodate the new User Preferences feature and to consolidate all of our Help screens into one area, we have moved the Search Help pages. FAQs and the Search Help pages are now accessible from the top level Help button next to "About the Library"

Please let us know how these features are working for you. As always, we appreciate any comments and feedback!

Wednesday, December 12, 2007TOBACCO

CTCRE Symposium in February

Mark your calendars!

The Center for Tobacco Control Research and Education (CTCRE) at UCSF is pleased to host the symposium and poster session:

It’s About a Billion Lives:
Advances in Tobacco Control
Celebrating Five Years of Tobacco Research and Education at UCSF
Tuesday, February 26, 2008, 8:00A - 12:00P
505 Parnassus Ave., UCSF, Health Sciences West, Room 303

Presentations include:

Social and Economic Determinants of Smoking in Rich and Poor Countries: Evidence for Reverse Health Disparities?
Elmer E. Huerta, MD, MPH
President, American Cancer Society and Director, Cancer Preventorium at the Washington Cancer Institute at Washington Hospital Center

Unselling Smokes: Reversing Tobacco Marketing Strategies
Pamela M. Ling, MD, MPH, Assistant Professor of Medicine

Industry Efforts to Undermine the World Bank and WHO Framework Convention on Tobacco Control
Hadii M. Mamudu, PhD, Postdoctoral Fellow

The symposium will also have a poster session featuring work that is not included in the oral presentations.

For information or to present a poster, contact Jenni Alexander at 415-502-6341 or jenni.alexander(at)ucsf.edu.

Monday, December 10, 2007TOBACCO

"Smoke this Book"

Paul Collins wrote a fascinating essay for the December 2nd issue of the New York Times Sunday Book Review which explores the 1970's practice of binding advertisements directly into the center of paperback books.

According to the author, "The bulk of paperback advertising came from tobacco companies, which were looking for new places to push their products after a federal ban on cigarette advertising on television and radio passed in 1969."

Collins used LTDL to follow the paper trail of who was behind this practice, how much money was involved in this type of marketing, and who reaped the benefits.

Read the full New York Times essay.

For further information and a timeline of the original marketing studies, print run orders, and customer complaints (with links to LTDL documents), access Paul Collins' blog, Weekend Stubble

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